VIDEO TALKS published on 02 May 2024

Connected Car Playbook: One voice for real impact


It can sometimes seem like the media world is now ruled by the strongest global platforms and distribution players. But imagine the power we can have if we truly join forces and turn our words into action on an international scale. Through the EBU Connected Car Playbook, we aim to re-take the lead in the discussion on the role and place of PSM radio on the dashboard. Aside from considering the potential impact we can have if the EBU's radio community addresses the car manufacturers and platforms with a unified voice, this session also explores the opportunities for TV members to similarly unite around the topic of distribution platforms.

Speaker(s):

Cilla Benkö, Swedish Radio (Keynote)
Tomas Granryd, SR/EBU
Tanja Hüther, ARD

Moderated by Mirko Štular, RTVSLO